Packaging

SKÅL wine collection has Danish origins and may be translated from Scandinavian as “cheers”. The Swan, a hand-crafted illustration in a graceful pose hugging a bottle, is inspired by the “Ugly Duckling” fairytale by the famous Dane author Hans Kristian Anderson. The flower pattern references Royal Copenhagen porcelain. Together with the sophisticated serif font these elements embody an exquisite and elegant look. Foil elements serve as a luxurious touch.