City Through Shapes
Brand Identity
This project was developed to brand and promote the city of Leipzig as a tourist destination. As a dynamic metropolis with a spirit of innovation, the Leipzig brand also remains solidly rooted in centuries-old history. Design embodies the contrasting character of the city through the shapes inspired by the rich culture, history and architecture of Leipzig, cityscape colors, and bold and contemporary typography.
Process
Logo Development
Leipzig lock-up is inspired by the city’s devoted companion—lion. The lion is a symbol of courage, strength, valor and stateliness not only on Leipzig coats of armor but also on numerous buildings of the city. On the lock-up, the lion forms a lettermark “L” and is accompanied by a bold sans serif type.
Package Development